Advertising During A Recession - How Social Media Marketing Can Help You Beat Tough Times

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Recession Marketing With the economy knee-deep in the recession most business owners are struggling to keep going in the worsening conditions.
A key to that is a good marketing approach.
How will you handle advertising during a recession? One of the newest ways to promote your business is to make use of some of the powerful yet free tools available online.
You'll be able to create a marketing promotional strategy that will stand up to the pressures of the economic times.
Keep reading to learn more about these great tools.
The Facebook Fan Page Many of you have at least a passing familiarity with Facebook's fan pages.
These pages allow a Facebook user to create a distinct page for their business or service.
If you have a Facebook fan page then you know that they allow you to invite people to become fans (or "like" your page now) and you can use it to post updates about promotions, special offers, and other information about the business.
This simple tool has been proven as an effective marketing strategy.
Tools And Add-ons 1.
Gydget - This promotional tool helps you spread the word about your new business.
It allows you to both add it to your fan page and provide your customer with a code to add your events onto their profile pages.
2.
Facebook Insights - This program lets you track fan demographics and growth statistics for your fan page.
As you develop your business, you may start to see the importance of using this information to better tailor your marketing campaigns.
3.
IEndorse - Using this tool you can request fans and customers alike to leave feedback and reviews.
IEndorse is a perfect program that can help you develop your business reputation.
This could be used in conjunction with free gifts.
Basically, you could offer visitors a free gift if they leave feedback.
4.
RSS and News Feeds - Then again, you can take your blog's feeds or other news feeds and synch them up with your Facebook fan page so they appear as regular updates on that space.
This could be articles, press releases, or anything other feed you want share.
A big advantage of this is that you can fully automate this process while getting the exposure your business needs.
Marketing In A Recession You can take the tools described above and use them to transform your Facebook fan pages into excellent social networking engines.
Still, there is more required of your business than just another way carry out advertising during a recession.
You have keep on top of different trends in the economy so you can protect yourself against serious economic losses.
If you're diligent you can make your business more resilient.
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