Internet Marketing Ideas for a Hotel
- One of the easiest ways to market your hotel online is to build a website and optimize it for search engines. Because customers will often judge the quality of your hotel based on the quality of your website, invest in a professional designer and web developer to get it right the first time. Use large photos to draw web visitors into the site, and include information about the surrounding area, price specials, and hotel amenities. Ask your web developer to optimize the website for phrases that include the name of your hotel, your city, and major features, like "cheap hotel Orlando" or "pet-friendly hotels in Chicago."
- Take advantage of your social media networks and the networks of your staff and guests by creating a campaign on Facebook and Twitter. Build profiles for your hotel and include links back to your website. Create a following by sending the links out to your staff, friends, family, and customer mailing list and request that they become your friends or followers. Send out regular posts about local attractions, festivals, and price specials to add value for customers. To keep your followers interested, consider offering a special discount for them.
Advertise on Travel Sites
- Many consumers turn to the Internet when researching a travel destination. Make contact with popular bloggers who write about your area and request reader statistics; pay for advertising on the most popular sights. You can also buy ad space on general travel websites in the sections that relate to your city. Design web ads that are bold, eye-catching, and have a simple call to action: offer a discount, mention a special feature, or note the great location of your hotel.
- Email marketing is an easy way to reach a large number of customers at once. Start with your existing mailing list and add to it by setting out a sign-up sheet at your front desk and add a "join our mailing list" option to your website. Drive customers to your website by including special discounts and adding links to relevant websites around your area: amusement parks, festivals or shopping centers, for example.